Card-design! Through our 25 years in the plastic-card industry, we have seen both good and bad craftsmanship. There are plenty of things to have in mind in design. For example the right use of colours, text, fonts and pictures. In offset, printing do not get weak, like other printing-methodes does. Anyway we suggest to use grotesque fonts (those without fine lines). Especially when using small fonts…. If you want to succeed with your design, notice that nothing will be better than the weakest link. Analyse all the material and take care of the weakest link in the starting process. Loyalty-cards, membership-cards, customers cards etc. All these cards have to be designed for the promotion. The cards are small and therefore it is very important that people pay attention to this. Use pictures with contrasts and depth. Don't be afraid of using colours. |
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